Search engine optimization, aka SEO is the art and science of implementing best practices on and off of your website in an effort to improve your organic/natural rank in the major search engines like Google, Yahoo and Bing, for specific keywords related to your product or business. The goal of ranking higher in the search engines is to increase qualified traffic to your website. Ranking in the top 10 of the major search engines can and will dramatically increase the traffic to your site. The more traffic – the more leads, sales, etc.
What does it take to properly implement SEO on and off your site? ALOT…it is no joke, it cannot be done quickly, and not everyone can do it. Actually, I shouldn’t say that…anyone can do it, anyone with years of experience, extensive knowledge, and well developed skills. SEO is an industry with wannabes and true professionals. It is very important to weed out the professionals from the fakes.
It is true, you can do SEO on your own….The question is if you have the time, knowledge and skills? and do you want to concentrate on SEO instead of other ends of your business like sales, production, accounting, etc. SEO is not that expensive to out source and can prove to have an incredible ROI if done correctly.
Later I’ll discuss how to properly design and implement a true SEO strategy.
