Less is More
Concentrate on less keywords…not more. Tell Google exactly what your page is about and try not to confuse them with several keyword targets. Choose 1-3 per page and concentrate 100% on those. If you feel you need more than that is a pretty solid indication that you need to develop a new page. Which, by chance is also good for your SEO efforts.
For example….You have a page about Mens shirts and on that page you sell Mens golf shirts, Mens T-Shirts, and Mens Dress Shirts. The keywords you would need to optimize that page for would be Mens golf shirts, Mens T-Shirts, Mens Dress Shirts, Mens collared shirts, Mens Tees, Mens button downs. That means you would need to account for at least 6 keywords in your optimization efforts. So…what are you telling Google your page is about exactly? When Google compares your page to a page that is only about Golf shirts how are you supposed to win that battle? You won’t because your page is saturated with other keywords.
What to do?
Simple…re-organize your categorical structure. Break out into categories and concentrate each page on a specific 1-3 keywords. For the sake of this example, your new pages will be organized like this….
Page 1 – Mens Golf Shirts. Keywords: Mens Golf Shirts, Mens Colored Shirts, Mens Polos Shirts.
Page 2 – Mens T-Shirts. Keywords: Mens T-Shirts, Mens Tees, Mens Cotton Tees
Page 3 – Mens Dress Shirts. Keywords: Mens dress Shirts, Mens collared Shirts, Mens Button Downs
With this type of organization you can better concentrate your title tags, H1′s, content, alt tags etc on a more fine selection of keywords.
By the way...I know the “Mens Shirt” example is soooo 2004 but I couldn’t think of anything else and I didn’t want to use “Shoes”. Anyway, this SEO strategy works for all types of products and services.
Good Luck
