Header Tags
What is it? A header tag is signified by an <h1> </h1>.
Why is it important? Spiders consider content within an h1 tag to be a key indicator as to what the web page is about.
How to use it? Try to use only 1 per page. Develop a header line that describes what the page is about and be sure to include your targeted keyword. This should be natural if you have built your site with a logical structure.
Example: Keyword of focus: Air Conditioning Repair and Service
<h1> Air Conditioning Repair and Service</h1>
<p>blah blah blah…paragraph about your AC repair service</p>.
Good luck!
Rick Mariano
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